Dear Loyal Fast Shave Customer.
37 years ago I introduced the first shaving gel to Australia, Fast Shave Gel.
Multi-national corporations thought Australia too insignificant for the shave gels they sold in the U.S. & Europe.
Coles & Woolworths initially supported Fast Shave Gel, but over the decades their managements desire for profit outgrew their desire to support local industry.
It's mystifying and threatening to receive written demands from your major sales account demanding increased sales statistics of more than 100%.
The daily anxiety of whether your main customer may suddenly stop purchasing Fast Shave Gel leaving you with a warehouse full of stock (which they demand you carry to satisfy their computers algorithm)....means you simply go broke!
There seems no concern for their own loyal customers who bought Fast Shave Gel through their own supermarkets for nearly 40 years.
Many small 100% Australian operators, like us, have been forced out of business.
So to my absolutely fantastic loyal customers, thank you!
It has been my pleasure and honour to provide you with a fantastic shaving gel for nearly 40 years.
All the best for the future.
Cheers
Ross MacDowell
Master Shaver